What’s an image worth? Why does an experienced photographer cost more than an inexperienced photographer? There are so many questions that art directors and buyers of photographer’s services must ask when acquiring a photographer. So how do you know the difference between one photographer or another?
Ferrari has always inspired speed, but sometimes it inspires love. ©Kent Smith Photography
The major difference between great photographers and good ones are the images. It has been said for years that a great image is worth a thousand words; it can tell a story before you even had time to read 10 words. So it makes complete sense, that a great photographer will make that happen with even more impact than an average one. Let’s face it, it has gotten easier to take images with the advances of still cameras in the digital world, but it still comes down to the basic knowledge of how to light an image for the still world. It also takes an eye for the unusual that will push other people’s eyes to the page or website.
If you look around you everyday, you will be inundated with images every place you go. You can’t go down the street without seeing an image on a billboard or a poster at your local Starbucks. These images are done for a reason. You have less than a second to take your eye off the road to look at a billboard on the side of the road. During that time, you will need to understand exactly what the advertising company wants you to know. This is called impact.
Great photographers (visionary people) have many years of experience on sets acquiring more skills than they guy that just picked up his camera. He/She will understand how to light an image that will stand out from the others. He/She will have many years of experience handling all the problems that can go with photography in case something does happen on set. These are the things that will make them stand out from the rest, in addition to making your company money in the long run.
Over the years, we have seen many different things happen on set. We have worked with many different art directors. We have created different successful campaigns for many different companies around the world. The one thing we always hear from our clients is: ”It’s nice to work with someone who knows how to work fast, but accomplish the perfect results.” The proof is on the Billboard. Look for it next time you are rolling down the road.
For more images from Kent Smith Photography